Unshakeable by Tony Robbins

1. Introduction

Tony Robbins. Does this man truly need any introduction? For the 7 people out there that don’t know who Tony is, he is a tremendously successful entrepreneur, 6-time best-selling author, business consultant, the self-development industry king and, most important of all, he is one of the biggest philanthropists you’ll ever encounter.

His newest book “Unshakeable: Your Financial Freedom Playbook” is meant for the normal people looking to catch a break once-in-for all. He already wrote a book on financial success called “Money Master The Game” but as it was 600 pages long, it wasn’t really practical for the ordinary people, and now he is bringing it back in a shorter version, a dumbed down version that everyone can enjoy and comprehend.

The book talks about investing and how to win in the unpredictable market. It’s fully written in layman’s terms and it can serve as a great introduction to investing, and getting the basic philosophies of investing dialed down in your head. I mean, you can take my word on it, but I have a funny feeling that you value Steve Forbes’s opinion more, so this is what he said about the book: “Remarkably, Robbins has produced a book that will appeal to both the beginner and the most sophisticated money jockey overseeing multi-billions of dollars in assets. If there were a Pulitzer Prize for investment books, this one would win, hands down.”

One more reason to buy this book should surely be that all of the profit Tony get’s he is putting into “Feeding America”. So you are kind of doing a good dead as well.

Okay, now that you are hooked can we proceed to the actual information in the book?

2. Key Ideas and Concepts

I am going to divide this book into 4 parts that will give you the most value in a short review.

  1. What is the unshakable mindset and why shouldn’t you be afraid of the market?
  2. The 4 core principles of investing
  3. The major asset classes you can combine to help you reach the ‘promised land’
  4. The psychology of wealth & the art of fulfillment

1.What is the unshakeable mindset and why shouldn’t you be afraid of the market?

Unshakeable: “An unwavering and undisputed confidence, a steadfast commitment to the truth. Presence, peace of mind, and a calm amidst the storm.” Basically unshakable means that you are such a force that nothing truly gets’s to you on a deep level. Yes, on the surface the low-level thinking, dense mind created energy and daily bullshit might get to you, but you snap out of it almost instantly, while others constantly live there.

For me, the true concept of unshakeable means that yes, you can get hit, you can get kicked down, you can be beaten, but you never stay wounded, you never let that light in your eyes stop shining, you never stop being the anchor of positivity in society. Realizing that there is enough victimhood and lower consciousness out there that you simply cannot and more importantly will not allow yourself to drop beneath a certain standard that you uphold for yourself.

The unshakeable mindset

The unshakeable mindset is your basis from which you can enter the market and from which you must play in the market. After establishing the basis, Tony goes in depth explaining why the market is your friend and not your enemy and why it’s a huge mistake if you are not operating in the market. I’m not going to explain it in depth as much as he did in the book, but I would urge you to read it and you will be 100% convinced why the market is actually a safe bet.

The biggest point I can make here is that Tony explains how the American marketing is always on the rise, as a matter of fact almost every market is. Specifically, the US market ended up in a 27% positive return in the last 36 years. If you put your money intelligently into the market for a long period of time and don’t even touch it for the next 30 years and let the compounding effect do its magic, you are probably going to end up a very wealthy man. Of course, only if you put it strategically into the market, which we will be discussing further on in the review.

And for all people that believe putting money into the bank is safer, well… maybe, although debatable, but remember that the money put in the bank is losing value daily, the inflation rate is going up a lot quicker (basically the buying power of the dollar is going down) than the percentage of interest you get in the bank. Think about it, if the inflation rate is going up at about let’s say 3% a year and your interest in the bank is 0.9 %, you are not that well off.

Yes, of course, every market is going to have downturns and disappoint but the biggest mistake you can make then is to sell your assets. That is a BIG no, no, and I can’t emphasize this enough. Truly if you get anything out of this let it be the two sentences above.

2.The 4 core principles of investing

1) Don’t lose

Instead of asking themselves how can they make money, great investors start with the question how they can avoid losing money. Do you know what Warren Buffet’s first rule of investing is? Never lose money! And his second rule? Yeah, you guessed it: Never forget rule number one. It’s just binary. You must design an allocation in which, even if you are completely wrong, you are still ok.

2) Asymmetric risk/reward

You must hunt out opportunities that give ultimate upside and have limited downside. The deals that just aren’t fair. The deals you can’t even blame yourself you took, even if you lost. One example of the asymmetric risk/reward deal is in bear markets when you can get usually very valuable stocks at a ridiculously low price.

3) Tax efficiency

You should arrange that you pay as little taxes as lawfully accepted. You are not cheating the system in that way, you are just handling your finances properly.

4) Diversify

I think you heard this concept a hundred million times but there is no harm in hearing it again. DON’T PUT ALL OF YOUR EGGS IN ONE BASKET. The concept of diversification is one of the most important concepts here. It’s divided into 4 areas in which you could diversify:

  1. Across different asset classes.
  2. Within asset classes.
  3. Across markets, countries, currencies around the world.
  4. Across time.

As Tony puts it, the holy grail is to have 15 or more good (they don’t have to be great) uncorrelated bets

Simply put: if you follow these core principles and if you stay in the market for the long run, and don’t sell when the economy gets bad, you will have high chances of becoming wealthy.

3.The major asset classes you can combine to help you reach the promise land

There are different asset classes that you can combine and invest in to achieve your goals. Some are riskier than others, but granted, they do give you the most possible upside. Still, as we said, the goal is not to determine one strategy and put all our eggs in one basket, going all in on just the most risky assets with the biggest upside. The goal is to have a balanced portfolio that will be tailored to our needs and our goals while giving us the most chances to succeed. So yes, if you want to get rich quick, your portfolio will be mostly invested in the riskier assets that can give you more profit, but not all of your investments will be allocated in those assets. You always have to think long term.

So the major asset classes are:

1) Stocks

With stocks, you become a part-time owner of a real business. The value rises and falls based on companies’ perceived fortunes. They are a bit on the riskier side but the one thing to remember is that over the long-term the stock market news will be good. It always rises in the end. And that is because of one simple reason: over time, the economy and population grow and workers become more productive, meaning that businesses become more profitable, which drives stock prices up.

Always have a financial cushion for the rough times, so you don’t have to sell your stocks when they are on the down. That should be a time for buying, although it’s very counterintuitive. Just look at the greats who bought when the times where bad. As for how to build that cushion you can build it by investing in bonds.

2) Bonds

The safer bet. In layman’s terms, bonds are simply loans to a government. If you give a loan to the US government, your profit won’t be as big as if you gave it to the Ecuador government. The risk always matches the reward.

3) Alternative investments

This is anything other than stocks, bonds or cash. The problem with these is that many of them are illiquid (hard to sell, tax inefficient, with high expenses), but the two attractive characteristics they have is that they can generate superior returns and they can be unrelated to bonds and stock, which means they can help you diversify your portfolio and cut down your risks.

This can be:

  1. Real estate investment trusts
  2. Private equity funds
  3. Master limited partnerships
  4. Gold
  5. Hedge funds

In the book, Tony doesn’t recommend you mess too much with the last two, they are not his preference.

4.The psychology of wealth & the art of fulfillment

Without this last part, although you know all of the principles and techniques, you would be running around not knowing where your head is, dissatisfied and soon getting back to where you started. Actually, Tony took out a truly big piece of the book and concentrated it on these two areas of life, so you know it must be important.

Some of the key mindset installed in the rich are the following:

1) Always having a checklist for investing, and for any task, you take on for that matter.

2) Always be seeking out to escape the echo chamber of ‘yes man’ by and seeking thought leaders (don’t truly need to be thought leaders, but they must know what they are talking about) of industries that have a different opinion then them and trying to figure out where the other person is right and can give them the critical feedback they need.

3) Regularly rebalancing their portfolio every year.

4) They view the stock market as a device for transferring money from the impatient to the patient.

5) Never get overconfident.

Basically there are two parts you must master for happiness.

One is the art of achievement. That is what we covered here. There are fundamental rules you can follow in any area and you’ll get the results you want. You achieve something by sticking to the plan laid out, having focus, taking massive action, and having grace.

The second part of happiness is the art of fulfillment. All the wealth isn’t worth shit if you aren’t fulfilled. If you truly step back and see what you are truly after and why you are truly seeking wealth, fame, success or whatever you are trying to achieve, it all comes back to that one core desire, and that is the desire to be happy. This is what the last part of the book talks about, how to be fulfilled and happy.

There are two parts to feeling fulfilled:

1) You must always be growing.

Understand that everything in life is either growing or dying, there is no in-between. Tony defines the secret to happiness in one word: PROGRESS

2) You have to give.

Without giving back, you will never truly feel alive.

One technique Tony uses to keep himself always in a good mood is “The 90 second rule”. Basically, without going into too much depth about it, the core concept is whenever you feel down give yourself 90 seconds to fully experience it and fully feel it, then just let go of it, as it serves you no purpose anymore. You give yourself 90 seconds to feel it and then you stop it and just decide to get back into a beautiful state. That’s all the magic there is to it.

There is also a meditation that he uses that can be found on his site Unshakeable – by Tony Robbins. I personally haven’t used it, but I recommend using whatever form of meditation you resonate with, as it will give you some untapped mind sources as I would like to call it. It puts you into presence, quadruples your focus, takes out negative emotions. What do you think how would that state help you achieve what you set out to achieve?


This is the first book I read on investing, and it truly opened up new horizons. Although I’m still a young man, I reckon this book will have a profound affect on my life, as it opened new doors for me to acquire wealth in the future.

I know there is a big price to pay when you don’t implement the things you learn immediately, but as I am an entrepreneur in the early stages, I’m just in the phase of putting my business on its feet, so there will be times to dig deep in the trenches of investment, but not now.

Anyways, I would highly encourage all of you to check out the book, you’ll get a lot of insights into the investing world and even if you don’t implement it immediately, it can serve as a nice reminder for some key concepts when you decide to dive into the muddy waters of the market.

Hope you enjoyed the review,

Your Ajvn!

Ivan Guberina on InstagramIvan Guberina on Youtube
Ivan Guberina
I am Ivan Guberina, a 21-year old young entrepreneur and law
student from Croatia. I still haven't figured everything out. I'm just trying to enjoy the journey and see where it takes me. One of my greatest hobbies is reading and currently, I'm mostly trying to unveil how the learned theory applies to real life, putting it all out to the test. Hope you get something out of my content!
Ivan Guberina

About Ivan Guberina

I am Ivan Guberina, a 21-year old young entrepreneur and law student from Croatia. I still haven't figured everything out. I'm just trying to enjoy the journey and see where it takes me. One of my greatest hobbies is reading and currently, I'm mostly trying to unveil how the learned theory applies to real life, putting it all out to the test. Hope you get something out of my content!